Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts. How Katie niched in marketing for the circus community [00:26] Explainer videos and where the need for them exists (or doesn't) [1:11] An overview of the circus world [3:00] What part of the circus community Shared Culture Concepts does marketing for [4:34] Building sustainable service packages [5:20] Charging for your work vs. doing things for free or cheap [7:21] Business mistakes Katie has made by doing things for free [8:09] How Katie named Shared Culture Concepts [11:07] Katie's path to becoming a marketer [12:42] How Katie became an aerialist [17:19] Merging a personal passion with your marketing agency [18:24] Katie's experience with the pandemic [20:07] Building and keeping a team [21:03] Finding your niche but remaining open [24:28] Marketing a marketing agency [26:13] Episode Transcript and Mentions:   Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs. Visit https://clydegolden.com