Ed Delia is the President of Delia Associates, a branding, marketing, and PR agency focused on B2B businesses in manufacturing, technology, engineering, pharmaceutical, and industrial services. We discuss the importance of an authentic brand-audience connection, how to uncover your ideal target market, and the easiest way to manufacture your brand from scratch. 
 
Timestamps
[00:00] Introduction
[00:35] Ed's entrepreneurial journey
[03:18] The difference between pre and post-internet branding
[05:27] How to realistically and sustainably build your brand
[07:01] The 4Ds to building a brand from scratch
[10:07] Target market and how to uncover yours
[11:52] How to build an authentic brand personality
[14:40] Ways to discover your brand personality
[17:08] Brand-audience connection and why it's important 
[20:44] Why brand building is crucial for any sized company
[23:46] Parting thoughts    
 
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Ed's LinkedIn
Delianet.com
Webinar on Growing Your B2B Organization