In this episode, Steve Preda condenses his personal experiences into six key reasons why you should work businesses that interest you. These six reasons reflect a symbiotic relationship or two-way street that benefits both you and your client. 
 
Time Stamps
[0:29] Introduction: David Maister as the inspiration for this episode and why this topic is important.
[1:16] Statement of the six key reasons why you should work with businesses that interest you.
[1:40] Reason 1: Curiosity
[1:47] Curiosity as a driver of motivation, regardless of the topic
[1:58] Real-life example: Upon being hired by a molding company early in his career, Steve educated himself by reading multiple books on the topic. 
[2:24] Reason 2: Excitement
[2:40] Excitement as a mobilizer for absorbing knowledge and subsequent deep thoughts & ideas on a topic which are beneficial to the client.
[3:00] Reason 3: Depth
[3:47] How becoming an industry specialist enhances your relationship with your client and adds to the opportunities and relationships available to you within an industry.
[4:22] Real-life example: How Steve’s excitement when building his investment banking career bred insights and ideas that inspired a successful newsletter
[5:32] Reason 4: Experience
[5:34] How your interest attracts other people’s interest, leading to a perfect breeding ground for more experience.
[6:00]: Real-life example: Steve’s friend, the Global Managing Director of Healthcare at a major investment banking firm. This friend is frequently an obvious choice when clients want to perform a transaction because he is a leader, friend, and rich source of information within the healthcare industry. 
[7:36] Reason 5: Transferable best practices
[7:39] How repeatedly working in the same industry leads to an awareness of what works versus what does not work
[7:58] Real-life example: Steve’s boss, the CEO of commercial bank hired McKinsey that had been supporting a major competitor to capture the other bank’s best practices.
[9:48] Reason 6: Connections with industry players & resources
[10:13] How your connectedness becomes an asset to your client, and lightens the labor of the networking required to complete a task or to obtain important information.
[10:44] Synthesis of how the six reasons complement one another, benefiting both you and your client.
[11:31] Helpful resources related to Steve and his experiences.
 
Conclusion
Do you often prioritize working with businesses that truly interest you? Have you considered the impact of interest on the quality and quantity of your professional contributions? If you want to think further about these kinds of issues, look into the resources linked below:


Traction Equity Website
Steve Preda’s Book
Join a Webinar with Steve
David Maister’s Podcast
https://StevePreda.com