In this episode, I interview Mike Lander, CEO of Piscari Limited and Chairman of Re:Signal, a consultancy agency that drives organic growth for ambitious brands, in the UK.
 
Time Stamps
[01:16] Mike's entrepreneurial journey
[02:25] Mike's transition from freelancing to entrepreneurship
[04:49] How Mike managed to buy his first company 
[07:48] Why timing is an integral part of every company's success
[08:50] Mike's first managerial steps in a new company
[11:44] How to implement a diversification strategy 
[12:43] The importance of investing in sectors you completely understand
[17:47] How Mike sold his school business
[19:43] How to grow an ambitious brand 
[21:38] Why you need to manage your emotions during negotiations
[23:18] Things to watch out for at the negotiation table
[25:09] Delivering quality while driving value
[27:55] Mike's business strategy model and how he ran his business
[29:52] Coaching versus mentorship
[32:10] The most invaluable framework in Mike's business toolkit
[38:01] Why finding your niche makes it hard for people to compete against you
[39:53] Mike's advice to his younger self
[42:40] The importance of having mentors
 
Links and Resources:
Mike Lander’s LinkedIn profile
Mike’s Website
Steve's EOS blog
TractionEquity.com
https://StevePreda.com