Joel Stevenson is the CEO of Yesware, a sales engagement software that helps high-performing sales teams do meaningful email outreach at scale. We discuss the future of sales outreach, ways salespeople can become more productive, and the fastest way to drive awareness for your products. 
 
Timestamps
[00:00] Joel's entrepreneurial journey
[02:48] Joel's framework for customer acquisition
[06:43] The most important metric to track in your sales process
[08:34] Sales forecasting best practices
[09:47] Tips to help you reduce customer churn
[13:38] How does Yesware work?
[14:55] How to optimize your sales process over time
[17:09] The future of sales outreach
[20:40] How to get the most out of sales and marketing
[22:41] The fastest way to drive awareness for your products
[24:35] Parting thoughts     
 
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Joel's LinkedIn
Yesware.com
Free Sales Content 
The Hard Sell Podcast