In this episode, I interview Steve Anderson, publisher of a leading industry newsletter on how to maximize your technology in investment and insurance. He recently published a best-selling book titled, The Bezos Letters: 14 Principles To Grow Your Business Like Amazon.
 
Time Stamps
[00:55] How Steve utilized his insurance expertise to successfully write a book about Amazon
[01:29] The biggest risk businesses take is actually not taking enough risks
[03:18] What makes Jeff Bezos unique
[04:33] Taking calculated risks while protecting your downside
[06:10] How Amazon employees get more focus by being obsessed with their customers
[08:56] Jeff Bezos’ long-term thinking
[10:20] Amazon’s business management blueprint
[13:09] Growth principles that can really help grow small to medium-sized businesses
[15:17] What Amazon does to create Jim Collins’s “flywheel effect”
[18:51] The four key growth cycles that every successful company is constantly moving through
[21:30] How to simplify complexity
[25:33] The high-velocity decision-making process
[27:53] The essence of having small teams 
[28:34] The two types of decisions in Amazon
[30:45] Amazon’s hiring process
[32:35] The main idea behind the customer experience pillar
[35:40] Jeff Bezos’ commitment to zero emissions and driving change
  
Links and Resources:
The Bezos Letters: 14 Principles to Grow Your Business Like Amazon
Steve Anderson’s website
Steve's EOS blog
TractionEquity.com
https://StevePreda.com