Jon Arancio is the co-founder and Vice-President of Wintec Group, a CRM software reseller and application support specialty firm. We discuss the value of capturing and tracking customer data, how CRMs drive business growth, and the little-known beneficial features of CRM tools. 
 
Timestamps
[01:05] Jon’s transition from science into entrepreneurship
[03:30] Key benefits CRM tools provide for a business
[04:30] How to create value using CRM
[06:02] How CRM tools drive business growth
[09:02] Analyzing the performance of different CRM tools
[12:35] How CRM customization affects service prices
[14:07] Trends and the future of CRM
[17:35] Tailoring CRMs to fit customer needs
[19:53] The value of capturing and tracking customer data
[22:20] Little-known beneficial features in CRMs
[24:40] How to leverage analytics tools and CRM to customize customer experience
[26:30] How Jon and his company solve customer needs through customization
 
Links and Resources
Jon’s LinkedIn
Jon’s website
Steve’s New Book: Buyable
Steve's blog
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