Andrew Miller is the co-founder and VP of strategy at Workshop Digital, a search engine marketing agency that helps sales teams generate and convert sales qualified leads. We talk about the cost of customer acquisition, task-relevant maturity, and understanding the ROI of your marketing efforts.
 
Time Stamps
[00:31] Andrew’s entrepreneurial journey
[02:16] Andrew’s experience with management blueprints
[06:01] What is Task Relevant Maturity?
[10:00] How CEOs can prioritize their marketing activities 
[14:52] Why your brand doesn’t have to be everywhere to win in marketing
[18:06] Understanding the ROI of your marketing efforts
[21:30] Lead generation and the cost of customer acquisition 
[25:49] How small businesses can get the most out of their marketing efforts
[29:22] Sales Qualified Leads versus Marketing Qualified Leads
[33:33] Parting thoughts
 
Links and Resources
Andrew’s LinkedIn
High Output Management by Andy Grove
Traction by Gino Wickman
WorkshopDigital.com
Andrew’s email: Andrew@workshopdigital.com
The CMO Survey Website
Steve Preda's Book: Buyable
Complete the Buyability Assessment for Your Business
https://StevePreda.com