How much time do creatives actually spend creating? Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives. She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.  Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out! 0:00 Intro2:08 Lessons from Computer Science3:10 Scaling a team5:45 Alignment is Key in Marketing12:00 Do You Tie Outcome Results to a Creative Team?14:03 Design Ops22:08 A Marketing Hill to Die On25:40 Words of Advice29:44 Contact Us Follow Amrita: LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca Keep up to date with the latest news from The Marketing Millennials: Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com