Lee Wochner is the CEO and creative strategist of Counterintuity, a full-service marketing agency based in Burbank, California. We discuss how to launch successful marketing campaigns, craft eye-catching messaging, and how to identify and measure social impact.     
 
Timestamps
[01:28] Lee's entrepreneurial journey from playwriting to digital marketing
[05:08] The main messaging behind Lee's brand: Counterintuity
[08:11] How Lee built and scaled his company
[10:51] How EOS impacts a company’s growth
[12:35] Lee and his company's 10-year target
[13:56] Strategic differences between nonprofit and for-profit companies
[16:04] How to instantly grab your reader's attention
[19:05] Balancing strategy, marketing, and design 
[23:16] How to conceive an identity that's unique to your client
[27:36] How to launch marketing campaigns that attract your ideal customer
[34:20] Definition of a high-performance marketing machine
[39:25] Dissecting the 'marketing for now' strategy  
[43:20] How to identify and measure social impact
 
Links and Resources
Lee’s LinkedIn
Lee’s Website
Lee’s Marketing Whitepaper
Steve’s soon-to-be-published book
Steve’s blog
https://StevePreda.com