Rocky Lalvani coaches businesses to leverage Mike Michalowicz’s Profit First System. We discuss the Profit First strategy, dissect what a healthy business looks like and contrast good and bad money behaviors.  
 
Timestamps
[01:22] Rocky’s entrepreneurial journey
[04:40] Differentiating good and bad money behavior
[07:28] Rocky’s passion for coaching business owners on money management
[09:24] Analyzing the Profit First management blueprint
[12:45] How small businesses can adopt the Profit First strategy
[14:50] How to strategically grow your business
[17:54] The downside to impulse buying
[19:11] How to set up your business to be a Profit First business
[23:35] The pros and cons of business credit
[26:30] The link between discipline and the Profit First System
[27:30] What is a Healthy Business?
[28:40] How Rocky implements the Profit First model 
[31:14] Explaining the advanced Profit First technique
[32:22] Why business owners need to pay more attention to the finance aspect of the business
[37:04] Rocky’s role in growing a business
 
Links and References
Rocky’s LinkedIn
Rocky’s Website
Rocky’s Podcast
Mike Michalowicz’s book Profit First
Steve's new book: Buyable
Steve's blog
Complete the Buyability Assessment
https://StevePreda.com