Ethan Giffin is the founder and CEO of Groove Commerce, an eCommerce and Inbound Marketing company. We discuss how businesses can break into the eCommerce space and why most companies grew substantially during the pandemic. 
 
Timestamps
 
[00:49] Definition of an Inbound marketing and eCommerce evangelist
[01:52] Why Ethan has unwavering faith in eCommerce
[03:10] Defining eCommerce in layman’s terms
[04:58] How multi-million companies can break into the eCommerce space
[07:45] Examining how businesses transitioned into eCommerce during the pandemic
[11:18] Why some businesses grew substantially during the pandemic
[16:07] Ethan’s journey into entrepreneurship
[25:00] How small to medium-sized businesses compete with major brands for online traffic
[27:35] Breaking down Ethan’s target market
[31:20] Effective strategies for attracting and retaining online customers
[35:21] Expected changes in the eCommerce space post-Covid-19
 
Links and Resources
Ethan Giffin’s LinkedIn
Ethan Giffin’s Website
Ethan Giffin’s Twitter
Hubspot.com
Steve’s blog
https://StevePreda.com