Tim Fitzpatrick is the president of Rialto Marketing, a marketing company that helps service businesses simplify marketing. We discuss the benefits of personalizing emails, the power of social media, and why business owners need to be producers and not consumers of content.
 
Timestamps
[00:53] Tim's entrepreneurial journey
[03:05] Tim's transition from the family business into marketing
[03:50] How service industries differ from other industries from a marketing perspective
[07:35] The gains of personalized emails
[09:05] How to narrow down personalized emails
[11:50] How Tim and his company formulate and execute marketing campaigns
[16:30] Types of content that guarantee results in today's world
[18:39] Utilizing the power of social media
[19:10] Why business owners need to be producers and not consumers of content
[21:35] How to implement and scale social media strategies
[23:26] The pros and cons of contracting social media experts
[25:48] Analyzing the ROI on Google AdWords
[30:24] Dissecting the effectiveness of offline marketing techniques
[33:22] Offline marketing techniques in the B2B space
[35:03] The top three marketing prospects for B2B service providers
[36:20] Why you need to release content on topics and mediums you're passionate about
[37:40] The power of speaking when generating leads
 
Links and Resources
Tim’s Website
Tim’s LinkedIn
Book your free consultation with Tim
Steve’s New Book: Buyable
Steve's blog
Complete the Buyability Assessment
https://StevePreda.com