Salespeople are often seen as slimy and manipulative. This negative stereotype is common, and it's not hard to see why. In this episode, Tom explores how to change this negative perception and increase your sales without resorting to manipulative tactics.   Conversation Highlights: [00:00] - Intro [01:01] - What is not your job as a salesperson [01:52] - Your actual job as a salesperson [02:45] - The fastest and easiest way to move the sale forward. [05:05] - Differentiating yourself from the competition [07:25] - The Fight member's story from loss to $3.4 million sales [08:46] - Learn to differentiate and meet more needs.   Resources:   ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify