Tom tells you not to throw your marketing bullets in the air, hoping that one of them will hit a target. You need to be hyper-focused with your marketing. Don't be like a shotgun. Be like a sniper with your marketing and save your time and money.   Conversation Highlights: [00:00] - Intro [01:51] - The reason contractors struggle with lead generation [02:23] - Having clarity about your business [03:44] - Getting clarity around your ideal client [05:17] - Having clarity of actions and messaging [06:17] - Being a rifle, not a shotgun   Resources:    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify