Tom explains that everything you do tells a story about you and your business. He shares an example of what he noticed about a company vehicle and why words and actions send a message. Hopefully, this will help you make better decisions as to how to represent your company!   Conversation Highlights: [00:00] - Intro [01:40] - Story of a cleaning and restoration company vehicle [02:50] - Great brand identity was wiped out [03:42] - Sending the wrong message [04:14] - Another mistake [05:34] - Your potential clients notice stories [06:36] - Tom’s advice for contractors   Resources:    ==Builder Funnel: https://www.builderfunnel.com/     == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify