In this episode, Tom talks about how the best salespeople are not always the best at talking. Instead, they are the best at listening. He explains how keeping quiet and letting the customer speak can help you better understand their needs and desires.   Conversation Highlights: [00:00] - Intro - How to increase your sales by keeping quiet [00:37] - Stop this traditional selling approach [01:40] - A more effective way to sell [03:40] - Reframing the conversation while selling [06:25] - The power of saying, "That's interesting." [07:13] - Dealing with financial budget objections [08:33] - Closing remarks - Keep control by listening more   Resources:    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify