In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured! TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds.

[00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs.

[01:39] The results of the survey we did on how marketers are allocating their 2023 budgets.

[03:19] Why companies want their advertisements to be measured and profitable when they can.

[04:10] The importance of having a balance in the understanding of brand and performance.

[05:36] Why do you need to keep in mind that everything can be measured when handling marketing?

[05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at https://www.marketingschool.io/newsletter!

[06:13] Go to https://www.marketingschool.io to learn more!
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