In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss [00:50] You can’t build something great without a great team. [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this. [01:41] Algorithms always change and it makes it hard to stay popular or “on top”. [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important. [02:41] Focus on providing an amazing customer experience. [02:48] Use Zappos as an example of great customer service, [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company. [04:49] Who? Is a great book that will teach you about the psychology of team building. [05:04] Primal Branding is another good resource. [05:18] Instead of spending time and money on logo and image, spend the time with your customers. [05:45] That’s it for today! [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu