In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.

[00:28] An overview of the elements that influence customer experience.

[00:52] Why you can’t have growth without ensuring customer retention.

[01:59] The importance of optimizing according to your customer’s needs.

[03:08] How experimentation can help you level up your customer experience.

[04:58] Why the aim of your experiments should be to delight your customers.

[05:11] How to get qualitative feedback from your users.

[06:16] Examples of how we are using feedback to improve our products.

[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.

[06:58] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us: 
Neilpatel.com

Quick Sprout 
Growth Everywhere
Single Grain

Twitter @neilpatel 
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.