Key Takeaways: [0:17] Introduction to Franchise Euphoria and goals for 2018. [1:20] This season is dedicated to helping those that are seeking to turn their businesses into a franchise and do it well. [2:57] Kicking off this season with an interview with Josh Elledge who has worked with me to develop a product to help early-stage franchisors grow their brand through targeted PR, marketing, and branding in specific and targeted geographic locations. [7:00] What I get asked more than anything else, how do I expand and grow my franchise system in a stabilized and strategic way? [8:35] It is more difficult to get your first five franchise locations than any others. It’s not just about getting people in these locations, but the right people there. [10:45] How do we improve the decision-making process for potential franchisees and ultimately overcome the fear of the unknown as a franchisor? [14:25] If you’re serious about getting ready for franchise growth, here’s what you need to start doing immediately to improve your odds for success. [15:55] If you want to attract quality, you have to be quality yourself. [19:13] Why reaching out to the media is crucial and why spamming everyone you know is ineffective. [24:32] The first step for any franchisor is to grow and dominate within your own 100 mile radius before going beyond. [25:47] One of the quickest ways to kill your franchise system is to overleverage yourself and get the wrong people in your system. [28:45] The Franchise 5 is about giving a voice and opportunity in reaching their dreams and doing it in a way that’s authentic to them by building upon their strengths and vision for their company. [29:48] If your website hasn’t been updated in the past three years by a professional, it’s time for a change. [33:01] What would I find if I did a Google search for the name of your company? No results are a red flag. [34:12] The two most critical business-to-business social media platforms are LinkedIn and Twitter. [38:07] One of the biggest surprises that franchisors find when franchising their business is that your role as the owner will inevitably change. [39:37] How to get started with the Franchise 5 program, and why it may or may not be the right choice for your business. Mentioned in This Episode: josh@franchiseeuphoria.com josh@upendpr.com franchiseeuphoria.com/franchise5 www.upendpr.com