Private Equity Podcast Today's GuestToday we welcome Laith Murad, an experienced Chief Marketing Officer, having worked for small equity-backed companies right up to being a vice president with Yahoo.  What You'll LearnThe relationship between marketing and business successHow to beat your competition using SEOWhy emotions and human behavior are essential to every marketing campaignWhy data doesn't always work in marketingHow to determine your target audienceHow influencers have evolved from the '90s up to now Breakdown[00:54] Getting to know Laith Murad[04:02] The Biggest marketing mistakes most companies make[06:01] Defining marketing from a CEO's perspective[10:50] How companies with limited resources can stand out from the crowd[17:10] Parts of a business that influence effective marketing strategies [21:58] Data that guarantees effective marketing campaigns[28:01] Notable attributes of top-performing individual[33:35] What Lath likes and dislikes about private equity[39:19] Marketing for beginners ResourcesLaith's LinkedIn Thank you for tuning in! To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com