Today we welcome back returning guest Adam Coffey after his last episode became the most downloaded Private Equity episode. Adam is a Chief Executive of CoolSys and author of “The Private Equity Playbook: Management's Guide to Working with Private Equity” as well as an upcoming book “The Exit Strategy Playbook”. What You’ll LearnWhat kind of advisors to look forWhen to seek advisorsHow to be an effective entrepreneur and salespersonThe importance of transparency and creating a buyer universeBreakdown[02:14] Adam’s Background [05:01] Common mistakes by PE firms and portfolio companies [07:06] What PE-backed portfolio companies should do better or more of [11:00] Advice on identifying good and bad advice [19:51] How Adam identified when he needed advisors [29:36] How PE-backed portfolio companies can improve on their sales process [38:08] Adam’s Biggest Lessons [52:59] Where to find Adam and his booksResourcesAdam's LinkedInAdam's WebsiteThank you for tuning in! To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com.