Today’s GuestToday we welcome Rich Ashton, a managing partner of First Party Capital, a new operator-led venture firm focused on investments in start-ups, advertising and marketing technology (AdTech and MarTech), digital media, and data with focus on Europe and APAC. What You’ll LearnThe European Regulation’s impact on tech companiesHow the pandemic affected creating the companyAdvice in setting up Venture Capitalist FirmsChoosing to speak between founders and investorsBreakdown[00:22] Getting to know Rich Ashton[01:30] Common mistake by PE firms and portfolio companies[02:57] First Party Capital’s Focus on AdTech and MarTech[04:40] European Regulation on the AdTech Sector[07:21] Setting up a Firm in Sales and Marketing[10:19] The Impact of COVID-19[13:50] Advice for New Venture Capitalist Firms[16:21] Choosing Between Founders and Investors[20:27] What Rich Likes/Dislikes about the Venture Capital Industry[24:06] Rich’s Learning PointsResourcesRich's LinkedInRich's EmailThank you for tuning in!To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com.