Today’s GuestToday we welcome Sandy Damm who was the previous managing director of Sontay. He recently published a new book called SME Globalisation that details how and why businesses can benefit from going international.  What You’ll LearnWhy globalisation is for all business sizesImplementation of a globalisation strategyCost efficient international operations Breakdown[00:45] Getting to know Sandy Damm[01:56] Common mistake by PE firms and portfolio companies[03:21] Why Sandy wrote SME Globalisation[04:30] Drawbacks of being too risk averse [07:48] How to go global [11:48] Adding value in a cost-efficient way[13:55] Notable attributes of a top-performer in sales[15:54] Private equity: the good and the bad[17:29] Sandy’s advice to his 20-year-old self[19:05] Sandy’s learning resourcesResourcesSandy’s LinkedInSME Globalisation BookThank you for tuning in! To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com.