In this episode, hear from Claudia Sestini, the CMO of global marketing effectiveness and foresight consultancy, Gain Theory – a WPP company. Claudia’s impressive two-decade career spans entertainment, publishing, and digital media. She has launched, repositioned, and grown several brands including Comedy Central, southparkstudios.co.uk, and Gain Theory. From creating sustainable business growth, to balancing short and long-term marketing goals, tune in now to gain invaluable knowledge from a true industry expert! Discussions in the episode:Biggest challenges when building recurring revenueThe metrics marketing teams should be measuringPositioning a global brand: where leaders go wrongThe role of storytelling Creating authentic campaigns for social justice and equityClick here to reach out to Peter Rabey direct Like this show? Please leave us a review. Every review helps.