Richard Adey, CEO of the electric vehicle specialist Taur Technologies, shares how he identified a gap in the market and successfully launched the first high performance electric scooter designed for life on the road. Richard is an electric vehicle specialist and expert business leader with over 30 years’ engineering experience, having worked for numerous international automotive brands, most notably at Tesla’s Gigafactory and British Airways.Discussions in the episode:Common mistakes made by entrepreneursThe transition from global corporations to start-up environmentFundraising journey and lessonsCompeting against the tech giantsTactics for attracting the best levels of talentThe danger of comparison to the Bezos, Musks and Jobs of the worldThe power of marketing and brandClick here to reach out to Peter Rabey directLike this show? Please leave us a review. Every review helps.