Join Chris Walker, Founder and CEO of Refine Labs, as he shares his top tips on how leaders can create a best-in-class B2B marketing strategy that creates demand and revolutionizes the way you think about your customers. Discussions in the episode:Challenging the revenue scaling model: creating demand firstWhat is dark social?How to capture demand and move customers into the buying cycleSeeing revenue as a business metric, not a sales metricThe evolving trends with B2B customersClick here to reach out to Peter Rabey direct Like this show? Please leave us a review. Every review helps.