Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!In This Episode, You'll Learn:00:00:00 Learning New Words: A Journey Through The Pages00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different00:04:48 Revisiting Success: Transformative Storytelling In Video Ads00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad00:09:27 Breaking Rules: $158k Ad Spend In 30 Days00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads00:15:15 Challenging Business Models: The Power Of A Father's Words00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend00:21:29 From Gum To Business: Creative Thinking And Network Marketing00:26:15 Selling New Media Mix: Why It's Not Easy And How To Do It00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing00:32:58 Retargeting For Small Video Views: Make Your Ads Count00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future SuccessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!