On this episode of Perpetual Traffic, hosts Ralph Burns and Kasim Aslam discuss the benefits of having a podcast to build authority and credibility. While it may not be the biggest traffic source, podcasting can lead to speaking gigs and guest blog posts. The hosts emphasize the importance of guest podcasting on other shows to bring in leads almost instantly. They also provide basic steps for those new to social media and product sales, including understanding your target market and testing what works. Listeners are also told that a downloadable checklist will be available to help them apply this information.IN THIS EPISODE, YOU'LL LEARN:00:00:00 How To Strike Gold With Niche Marketing00:03:08 My Battle Cry: The Riches Of Niche Marketing00:04:47 Perpetual Traffic's Decreased Leads But Continued Authority Building Benefits00:07:12 Podcasting For Business: Building Momentum Through Quality Content00:08:51 Networking Gold: The Benefits of Podcasting00:11:45 Juicing The Amazon Algorithm: A 99-Cent Solution To Outsmart Google00:12:10 Authority Building And Traffic: The Benefits Of Releasing A Book00:18:09 Speaking Engagements: A Powerful Tool For Digital Marketing00:21:52 Paid Traffic And Social Ads: Understanding The Basics00:23:43 Creating A Checklist For Driving Traffic To Your WebsiteLinks and Resources:Perry Belcher Website Solutions 8 Checklist PT - How to use ChatGPT to Rank #1 on Google Hector Santiesteban on LinkedInThe Tim Ferris Show - Naval Ravikant Virtual Boss The 7 Critical Principles of Effective Digital MarketingTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on