Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification strategies for better results. Discover why fixing tracking is crucial before running ads and how it affects optimization and scaling. Learn about split testing and how it can reveal stronger conversion actions. The hosts also share their experiences with mispronunciations and delve into real estate marketing insights from different avatars. Plus, find out how Chat GPT can be used for research and knowledge building. Don't miss out on the case study of scaling ad spend for a real estate product by 50% in three months while reducing CPA by 60%. Simplify your campaigns and improve performance by avoiding over-engineering things. Tune in to Perpetual Traffic now!In This Episode, You'll Learn:00:00:00 - Warm Greeting and Positive Response00:02:50 - Efficient Formatting of Names and Numbers with GPT00:04:04 - Chat GPT's Accurate Interpretation and Google Product Integration00:09:36 - Reviews' Importance for Shows and Real Estate Agent Ad Spend Case Study00:15:54 - Conversion Tracking's Importance and Multifaceted Business Goals00:17:27 - Split Testing Reveals Preference for Stronger Conversion Actions00:20:33 - Identifying Google Campaigns Built by Facebook Experts00:21:47 - Three Distinct Real Estate Market Avatars Identified00:24:18 - Message Importance in Facebook Advertising00:28:12 - Success through Simplification: Going Back to Basics in MarketingLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!