In this episode, Braden Becker, the SEO Lead at Faire, an online marketplace for local retailers discussed Faire's SEO strategy, including programmatic SEO and automating workflows. He talked about the challenges of implementing SEO in the B2B marketplace and controlling consumer traffic.Braden shares insights on building relationships between brands and retailers, balancing high search volume keywords, and using softer signals to assess traffic quality. He emphasized the need for collaboration, experimentation, and prioritization in technical SEO and the importance of buy-in and communication in an SEO program. This episode is packed with valuable insights and practical tips that can help you navigate the complex world of SEO.TopicsThe potential of automated monitoring in SEOBuilding relationships between brands and retailersSEO and content strategy for a B2B companyControlling consumer traffic in a marketplaceGrowing SEO Channel Search Volume PipelineBuy-in and its importanceNurturing buy-in and collaborationThe Role of Technical SEOBalancing Curiosity and Priorities Show LinksVisit FaireConnect with Braden Becker on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/