110 min listen
#015: Kitchen Side: Should You Hire Writers or Subject Matter Experts?
FromThe Long Game
ratings:
Length:
34 minutes
Released:
Jun 2, 2021
Format:
Podcast episode
Description
Subject matter experts (SMEs) offer a valuable perspective and dose of credibility to any content marketing program. On the rare occasion you can find an SME who also happens to be an excellent writer, it’s the equivalent of hitting the content jackpot. Other times, you have to figure out different ways to leverage the expertise of busy SMEs. So when will a regular writer suffice, and when do you need an expert? On this episode of Kitchen Side, Alex, Allie, and David put their heads together to break down strategies that are rooted in their own past experiences. You can find show notes here.Connect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInCheck out Omniscient DigitalAllie Decker - Head of Content Marketing - KloudioListen to more episodes of The Long Game podcast
Released:
Jun 2, 2021
Format:
Podcast episode
Titles in the series (100)
#010: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja: Alex interviews Peep Laja, founder of Wynter.io, CXL, and Speero, on building audiences, launching new businesses, demanding excellence of oneself and others, and how to prioritize what's important in life. by The Long Game