Does being likable lead to more sales? Is likability overrated in sales? It certainly helps to be likable in order to make a sale, but is being likable enough to close the deal? Tom, Steve, and Derek discuss the role likability plays in making a sale and why likability is overrated in sales.   In this episode, we talk about…  What being a likable salesperson means Some examples of when customers cancel a deal due to an unlikable salesperson Characteristics that make a salesperson likable. How being likable helps you in getting hired Instances when Tom, Steve and Derek were told they were likable but didn't get the job Likability versus your knowledge  Some selling tips and advice   Resources: This episode is sponsored by Andersen, manufacturer of the iconic 400 Series Windows: https://andersenwindows.com/  Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) ==https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/    == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig