56 min listen
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
FromThe Long Game
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
FromThe Long Game
ratings:
Length:
39 minutes
Released:
Dec 1, 2021
Format:
Podcast episode
Description
Journalists often make the best marketers. That’s because journalists are trained to focus on the human element of a story, and good marketers understand what drives a human connection with content. According to Chelsea Castle, former journalist and Director of Content at Chili Piper, the best marketing doesn’t feel like marketing. She talked to us about how to keep the human on the other end in mind when creating content and shared the two things that all content marketers should stop doing to better engage with their audience.Show TopicsUse journalism skills in marketingCreate content with tangible takeawaysBalance analytics with other measuresCultivate content from the whole companyRethink gated content and the traditional SaaS funnelUse passive CTAsCheck out Chili PiperFollow Chelsea Castle on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Dec 1, 2021
Format:
Podcast episode
Titles in the series (100)
#001: Content Operations, Automation, and Storytelling with Tommy Walker: Tommy Walker, a content strategy consultant and founder of WalkerBots Content Studios, talks content automation and storytelling to maximize return traffic. by The Long Game