18 min listen
190: The Logistics of Purpose-Driven Marketing
190: The Logistics of Purpose-Driven Marketing
ratings:
Length:
43 minutes
Released:
May 29, 2020
Format:
Podcast episode
Description
Enter overused marketing advice: Be authentic. Understand your customers. Helping is the new selling. Clichés, yes, but they are as true today as when they were first uttered. You can’t skip these steps, and most people get it wrong by assuming they can, ultimately undercutting their “authentic” image with overtly salesy content or “authentic” messaging with no steps taken to back it up. In our opinion, the true renegade marketer will be able to bring these platitudes to life through innovative actions and strategy. The leaders that can achieve this are sure to see a growth in demand generation and value-added conversations, because working off of a strong foundation will set you up for a lifetime of success. One such renegade is Christina Bottis, the CMO of Coyote Logistics, a 3rd-party logistics (3PL) provider with a pack mentality. The business is focused on enabling its customers with industry-specific data, forecasts, and content because you can only be as good as the people you serve. Not only do they get e-commerce and the supply chain right; they have established themselves as reliable thought leaders who are committed to their purpose-driven tagline: “Drive your business forward.” Tune in to this week’s episode to hear how Bottis has helped Coyote articulate their promise, align it with the organization to make it real, and measure the results of their successful growth.
Released:
May 29, 2020
Format:
Podcast episode
Titles in the series (100)
0: Welcome to Renegade Thinkers Unite!: What to Expect from Renegade Thinkers Unite by Renegade Marketers Unite