26 min listen
8: Building Loyalty - Guest, Rich Honiball, Navy Exchange
8: Building Loyalty - Guest, Rich Honiball, Navy Exchange
ratings:
Length:
28 minutes
Released:
Mar 18, 2017
Format:
Podcast episode
Description
Rich Honiball, is the CMO of the Navy Exchange (NEX), which generates over $2 billion in sales through over 300 retail stores worldwide that range from a 200 square foot “Micro Market”, a 24/7 vending operation, to a 200,000 square foot flagship store “that looks like a department store attached to an electronics store attached to a home store attached to a drug store.” In this episode, you’ll learn how NEX generates extraordinary brand loyalty through user-generated content and a fanatical devotion to customer listening and customer service.
Released:
Mar 18, 2017
Format:
Podcast episode
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