18 min listen
39: How Shell USA is Drilling for Brand Loyalty
39: How Shell USA is Drilling for Brand Loyalty
ratings:
Length:
30 minutes
Released:
Sep 8, 2017
Format:
Podcast episode
Description
Many fuel companies struggle to build loyalty among customers. With so many potential gas options out there, most consumers won’t go out of their way to choose a specific brand. At Shell, it is the job of Dan Little (Head of North American Marketing) to get drivers to go that extra mile. Little and his team launched a rewards program called Instant Gold Status earlier this year that encourages consumers to fill up at Shell on a regular basis. In this episode, you’ll learn how the campaign aims to create brand love and what you can do to improve customer retention.
Released:
Sep 8, 2017
Format:
Podcast episode
Titles in the series (100)
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