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    12: Building a Loyalty Program w Ryan Linders, Sally Beauty

    12: Building a Loyalty Program w Ryan Linders, Sally Beauty

    FromRenegade Marketers Unite

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    12: Building a Loyalty Program w Ryan Linders, Sally Beauty

    FromRenegade Marketers Unite

    ratings:
    Length:
    28 minutes
    Released:
    Apr 1, 2017
    Format:
    Podcast episode

    Description

    Ryan Linders, VP CRM, Loyalty, and Marketing Analytics at Sally Beauty provides a rare glimpse into the initial phases of building a customer loyalty program from scratch. You'll learn how Linders got the program off the ground and how Sally Beauty provides value to customers and gets it back in terms of membership fees and on-going purchase loyalty. 
    Released:
    Apr 1, 2017
    Format:
    Podcast episode

    Titles in the series (100)

    Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast