Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

392: Leading Transformation: CMO Strategies for Dynamic Change

392: Leading Transformation: CMO Strategies for Dynamic Change

FromRenegade Marketers Unite


392: Leading Transformation: CMO Strategies for Dynamic Change

FromRenegade Marketers Unite

ratings:
Length:
52 minutes
Released:
Apr 12, 2024
Format:
Podcast episode

Description

From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it’s agile. And in this episode, we pull back the curtain on CMOs who aren't merely surfing the waves of change—they're harnessing them.  Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow at the time of this recording but is now CMO of Consumer Reports.  Join us as we dissect pivotal decisions, pivot points, and the nimble moves that define successful B2B marketing today. We’ll explore the agility of B2B marketing through the lens of these seasoned leaders, providing actionable insights into how to lead transformation via resilience, strategic foresight, and a culture of continuous learning.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Apr 12, 2024
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast