This episode we welcome Simeon Siegel, the retail rockstar analyst from BMO for a provocative discussion on whether going direct-to-consumer is all it's cracked up to be. In a Masterclass on retail growth strategies, we first clean up some of the often confusing nomenclature, then discuss whether wholesale really is a dirty word and how everything old is often new again.Mostly we go beyond the clickbait headlines to dig into Simeon's report which countered the narrative that going direct automatically leads to an increase in revenues and profits. And we get his hot takes on Nike's strategy and how we should think about the right mix of wholesale and direct going forward. As an added bonus, Steve reminds us that DTC is hardly new and creates yet another term: "Analog Native Vertical Brands" or "ANVB's." But first we take on the news of the week, including what to make of Amazon's closing 68 brick-and-mortar locations and Target's blockbuster earnings and continued doubling down on physical retail. We also wonder whether we are moving from the "Great Acceleration" to the "Great Rebalancing" given the tepid growth outlook revealed in earnings reports from Nordstrom, Best Buy and Kohl's.To get a copy of Simeon's report email him at simeon.siegel@bmo.comTo record a question for us go to speakpipe.com/remarkableretailSteve's recent Forbes articles related to our news segment: https://www.forbes.com/sites/stevendennis/2022/03/04/amazons-surprise-store-closings-are-much-ado-about-nothing-heres-why/?sh=147f7e635acf https://www.forbes.com/sites/stevendennis/2022/02/07/what-we-get-so-very-wrong-about-amazons-retail-profitability/?sh=5523cd2721aahttps://www.forbes.com/sites/stevendennis/2022/02/23/the-stores-strike-back-again-again/?sh=284ab5657a92 Simeon Siegel, CFASimeon Siegel is a Managing Director and Senior Analyst at BMO Capital Markets specializing in Retail and E-commerce. Simeon started his career at Goldman Sachs and his since worked on the #1 ranked Retail franchise at JPMorgan and Nomura | Instinet.  Simeon has been named a Rising Star of Wall Street by Institutional Investor, a Rising Star of Equity Research by Business Insider, a Top Stock Picker by StarMine and a Top Earnings Estimator by Thomson Reuters and Refinitiv. He has worked on the Institutional Investor #1 ranked All America Research Team for Specialty Retail and the Wall Street Journal's "Best on the Street" list of top analysts. He is in constant dialogue with investors and C-Level Management across the industry, analyzing and advising on the ever-evolving retail landscape. He is a regular guest on CNBC and frequently quoted across the media including The Wall Street Journal, The New York Times, Women's Wear Daily, The Business of Fashion, Barron's and Bloomberg, among others.  Simeon received a BA in Economics and Philosophy from Columbia University and is a CFA charterholder. He serves on the Boards of Read Ahead and the Hebrew Free Loan Society and is Vice Chair of the UJA Luxury Division.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail indust