The tide has turned, b2b buyers and sellers interactions have changed. Carol, CMO, VMware, and Michael, CMO, Seismic share how their marketing teams are adapting to this new normal.In this session, we discussed:How to drive change management in your organizationNavigating the challenges of the CMO role during these constantly evolving timesWhat makes a product marketer a particularly good candidate for becoming a CMOHow product marketers can be architects of growth for their company