47 min listen
#406: How to Find Your Riches in the Niches With Your Brand Story
#406: How to Find Your Riches in the Niches With Your Brand Story
ratings:
Length:
58 minutes
Released:
Apr 10, 2023
Format:
Podcast episode
Description
Randy Jenkins, Director of Marketing Strategy for ad agency Mountain Mojo, and Michael Gass, ad agency new business guru and founder of Fuel Lines, discuss the importance of becoming specialists because the riches are found in the niches. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
Released:
Apr 10, 2023
Format:
Podcast episode
Titles in the series (100)
#7: Storynomics: How to Create a Story That Inspires with Robert McKee by Business of Story