Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives. The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Dell's sustainable technology innovations Sustainable initiatives from Dell's projects around the world Using the power of story to connect sustainability to technology Empowering customers to join the story Resources www.bsarda.blogspot.com Bruno Sarda's Twitter Bruno Sarda's LinkedIn Dell's sustainable mushroom packaging Dell's Design for the Environment www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .