Margot Leitman, writer, storyteller, teacher, and author of "Long Story Short: The Only Storytelling Guide You’ll Ever Need," joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life.   The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story   In This Episode How Leitman transformed a passion for stories into a successful business What draws us to the cultural stories we love and why How to get out in the world and create stories for yourself Empowering business professionals to utilize storytelling in their work and workplace Keying into emotion and universality when telling stories   Resources Margot Leitman’s YouTube Channel Margot Leitman’s Moth Profile Margot Leitman’s Facebook Page www.margotleitman.com Margot Leitman’s Fast Company Article Mike Birbigllia, Comedian Margot Leitman’s Twitter   Author Charles Bukowski’s official website Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.