Annette Simmons, author of “The Story Factor,” joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell.  The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn three creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode The six essential stories that everyone should be able to tell Using story to change behavior The risks and rewards of implementing story into your brand strategy Cross-cultural story morals Resources Doug Lipman, Story Coach "Earth Care: World Folktales," by Margaret Read MacDonald "Peace Tales," by Margaret Read MacDonald "Riding the Waves of Culture," by Fons Trompenaars www.annettesimmons.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.