Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.   In This Episode Your inherent superpower Lisa shares her essential structure for creating story The purpose behind conflict in story The science behind the reward centers in our brains Writing for the entrepreneur Resources Wired For Story Lisa’s video tutorial, Writing Fundamentals: The Craft of Story Lisa’s TEDx Talk, Wired for Story www.wiredforstory.com Brené Brown's TED talk on vulnerability www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .