Lisa Cron is a story coach, speaker, and the author of Story or Die, Wired for Story, and Story Genius explores the art of practical empathy and why your audiences are moved be emotion and not data. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.