Leslie Zane, founder of Triggers, the first woman-owned brand consultancy, discusses her work in helping companies grow their real estate inside consumer’s brains in what she calls the “Brand Connectome.” Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.