Sheevaun Thatcher, Vice President of Global Digital Learning and Enablement at RingCentral, shares what the core elements of sales enablement are to help you better engage and sell more effectively to your buyers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.